No matter the type of business you operate, advertising is one of the many tendrils that make up the massively twisted vine of tasks you have on your agenda. Without a good advertising scheme in place, your marketing efforts can fall by the wayside, but the world of advertising can be a little (more often A LOT) confusing at times. There are so many acronyms, abbreviations, attributes, and everything else attached to different advertising methods that it may feel like you need a college-level course just to help you out. Thankfully, there are advertising agencies out there who can help you through all the jargon so you can achieve a marketing/advertising plan that yields a promising ROI.
DOOH & OOH: It's Actually Not as Bad as It Sounds
DOOH stands for Digital Out of Home, and OOH is the shortened acronym that just stands for Out of Home. Pair either of these with the word "advertising" and things start making a little more sense. DOOH is considered one of the latest and greatest trends in marketing and advertising. To break this all down so it is even easier to understand, DOOH advertising is advertising that happens when people are out of the house. For example, there may be a digital ad rolling on a screen at a gas pump while a consumer pumps their gas. This is DOOH advertising.
Placed-Based Media Advertising: What's This?
Placed-based media advertising is something that is different from DOOH, but the two things probably wouldn't exist without each other. Placed-based media advertising is advertising that takes place in a location where people would normally be. Think about the gas station example given above; this is place-based media advertising that is occurring in a specific location out of home (OOH). The content is digital, so you get the "D" and now you have digital out of home place-based media advertising. You could try saying that three times fast, or you could just say DOOH place-based advertising.
Why Are These Things Important?
Both DOOH and place-based media advertising are the new wave of marketing of the future. At home, people can skip ads while watching YouTube, toss ads in the trash that come in the mail, and shut off their phone when facebook interrupts their kitten video with an ad for the latest organic cat food. Out of the home, however, ads can be a little harder to avoid. Using the gas station example as a reference, that person pumping gas has no choice to at least hear or partially see the digital ad that keeps rolling while they pump their gas. The Digital Place-Based Advertising Association (DPAA) says that placed-based media generated at least a billion in revenue in 2015.
Reach out to a service that offers out-of-home place-based media advertising to learn more.